Bad Robot gets the ambient benefit of simply demonstrating its technical prowess in one of the increasingly rare “gotta see this” apps that makes theĭazzled user wonder who the hell made this app. The opportunity to slip in a little promo of Cruise repelling from that Dubai skyscraper After all, here is this platform that is proving to be as popular as most top game apps. I send laser-guided missiles into my desktop stapler regularly.Īs a branding exercise, Action Movie FX might be seen asĪ missed opportunity. Reticule to a tornado, a mass of machine guns, or a ditched helicopter. The iPhone camera and then superimpose (pretty damn seamlessly, I may add) clichéd action sequences - from incoming missiles laying waste to a ground zero that you pinpoint with a target
The app allows you to take short video clips with Instagram meets Michael Bay - or, well, J.J. One of the best implementations of video editing/overlay techniques I have seen on a smartphone. The app does what Abrams and company actually do best - cool action. And thank God (or the "Eighth Dynamic," as Scientology might have it) - no Tom Cruise. Instead, the company’s Action Movie FX app has been a presence scoring high on the App Store’s Entertainment chart for about a month now. Throwaway that is clever for all of ten seconds.
#App store action movie fx series#
Ghost Protocol" has another "Star Trek" movie coming and the "Person of Interest" TV series now on air.īut the Bad Robot Interactive unit chose not to put out another cheesy movie promo app The talented action movie director and TV producer and owner of the Bad Robot Productions company that just released "Mission Impossible:
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